Most fellows involved in the RSA Networks communicate should have received a discussion cover this morning. It's fairly long and detailed but I thought it might be worth teasing out some of the more 'provocative' dilate in a series of posts here. For instance early on the paper poses a series of questions we might usefully cerebrate over between now and next Friday:
".. as Fellows youare fully engaged at every go of the process as collaborators andco-creators along with the cater of the organisation. So please interact thethinking here as a springboard for your own views and ideas: challenge it,create it and add to it."
We can investigate some of the answers to these questions or even your own specific ideas under the let go heading of "none of the above"!
Incidentally the change for the 22nd is going to be " which for those not already familiar with it is a participative technique formulated to allow individual participants can set their own agenda and cerebrate with others of a similar mind. This account from Michael Herman is a good.
None of the discussion here or elsewhere is intended as definitive agenda setting or prescriptive but hopefully we can mouth making'connections' around circumscribe as well as process issues.
That's a really useful summary for us Ian with lots that's relevant to the work Saul and I are doing. And big thanks too to Mick for raising this incredibly important air about what the fellows actually want from this process.
One of the key questions to ask when developing online networks is "what's in it for me?" so it's really useful for me to comprehend what benefits the RSA Networks project might carry to the fellowship and to the institution as a whole. The more we know about what people want the more opportunities we ordain have to act them in the communicate and cater their needs.
But perhaps it is time to widen things out into the obvious bigger question: what do fellows actually want from being an RSA fellow? And how do we begin to discuss this openly and effectively with 26,000 people?
A colleague of mine who is a member of RSA pointed me in the direction of these blogs. It seems that there is a control to create some online social networking capabilities that will impact RSA (the reincarnation thereof) and help members do things online.
I have to say. I am not really alter what the "things" are (bunco of building communicate teams) so I thought that you might like to see some of the drivers from a recent online networking project in which I was involved just in inspect it sparks some arouse or generates some new ideas for you.
The project commenced with a discovery create by mental act that engaged representatives of the institute and its members in order to understand needs. Here are some of the results – note that not all will be relevant to RSA but it should furnish you an idea:-
•Obtain introductions to key stakeholders.•Find people with specific skills or undergo.•Match business give and demands.•Connect together business resources.•find soft knowledge.•Obtain referrals.•Carry out competitor analysis and merchandise research.
If the online networking solution could communicate these needs the outputs and/or benefits would be significant – for members and initiate alike:-
•Facilitating more business.•Creating a richer all-inclusive experience.•Improving communications.•Making networking and information transfer easier.•Building an interactive community.•Leveraging the knowledge and undergo of members.•Disseminating or publicising key information.•Obtaining important management information about members’ interests and needs.•Offering a wider choice of free and subscription-based services.•Generating additional income from sponsorship and advertising opportunities.
Through a series of workshops this lot was whittled down to some very real and often quite challenging objectives:-
•The ability to find out the things which are most important to customers suppliers and partners.•Getting to know when somebody is interested in them or their products and services.•Connecting with prospects that they know are looking for their products or services.•Connecting with populate who share the same interests and expertise.•Getting to know when someone they would desire to cater is attending an event.
And so the project was formed end with communicate contract and a communication piece (networking vision) that looks something like this:-
•Improved networking throughout the Institute.•Increased member engagement.•Raised profile of the Institute.•Closer relationships with members.•The ability to identify and act more communities.
OK. RSA's needs will be different but it may be that there are some common requirements and certainly the functionality of an online networking solution that can deliver this lot ordain almost certainly mouth a lot for RSA. So perhaps worth having a closer be.
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Related article:
http://mtblog.typepad.com/rsa_networks/2007/11/what-is-it-you.html
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